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Trends SMS A2P in 2021
Computer graphics
Every French person receives an average of 10 SMS A2P (Application To Person) messages a month. These messages sent by companies to their customers are a key element in strategies to digitalize customer relations. The health crisis has accelerated the digital shift in companies. How has the use of SMS communication been impacted? To answer this question, our services analyzed more than 170 million SMS messages sent via our mobile messaging routing platform between January 1 and December 31.er September 2020 and January 31, 2021.
Here is our latest study on the use of SMS A2P by companies in 2021.
See also the infographic below, summarising the main points of our study.
The full study is available here: https: //www.smsmode.com/barometre-2021-sms -a2p/
A crisis that disrupts habits
The health crisis has suddenly accelerated the digitalization of companies. How to communicate? SMS , a direct and immediate means of establishing contact, has made daily life easier for many French people, not least the government, since it played an essential role in the fight against COVID. French med-tech players are more in demand than ever, and are demonstrating theeffectiveness of SMS in times of crisis.
Sales outlets closed, the population confined, companies were getting ready to experience a difficult and unprecedented period (Black Friday, shifted winter sales...). Stripped of their highlights, it was necessary to find a way out.
SMS, the ideal tool for digitalizing retail outlets
Faced with the need for physical distance, the digitalisation of shops has intensified. To counteract the closure of physical outlets, it was necessary to find analternative that would enable contact with customers to be maintained.
The SMS was the ideal tool. Easy-to-implement campaigns via our platform, very attractive costs, high open rates compared to other means of communication... Many have taken the plunge. Why shouldn't you?