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Introduction
Each French person receives an average of 10 SMS A2P (Application To Person) per month. These messages sent by companies to their customers are a key element in strategies to digitalize customer relations. The health crisis has accelerated the digital shift in companies. How has the use of SMS communication been affected? To answer this question, our services analyzed more than 170 million SMS messages sent via our mobile messaging routing platform between December 1 and December 31.er September 2020 and January 31, 2021.
We offer you our study on the use of SMS A2P by companies in 2021.
See also the infographic below, summarising the main points of our study.
Computer graphics
A crisis that disrupts habits
In 2021, the health crisis has suddenly accelerated the digitalization of companies. How to communicate? SMS, a direct and immediate means of establishing contact, has made the daily lives of many French people easier, not least the Government, since it played an essential role in the fight against COVID. French med-tech players are more than ever in demand, demonstrating theeffectiveness of SMS in crisis situations.
With outlets closed and the population confined, businesses were gearing up for an unprecedentedly difficult period (Black Fridaywinter sales, etc.). Stripped of their highlights, they had to find a solution.
SMS, the ideal tool for digitalizing retail outlets
Faced with the imperative of physical distance, the digitization of retail outlets has intensified. To counter the closure of physical outlets, it was necessary to find analternative that would maintain contact with customers.
The SMS and MMS became the ideal tool. Easy-to-implement campaigns via our platform, very attractive costs, high open rates compared to other means of communication... Many have taken the plunge. Why shouldn't you?
Try out our SMS platform and benefit from 20 free test credits, with no obligation.