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SMS A2P trends in 2021
Computer graphics
Every French person receives an average of 10 A2P (Application To Person) SMS messages per month. These messages sent by companies to their customers are a key element in strategies to digitalize customer relations. The health crisis has accelerated the digital shift in companies. How has the use of SMS communication been affected? To answer this question, our services analyzed more than 170 million SMS messages sent via our mobile messaging routing platform between 1er September 2020 and January 31, 2021.
We offer you our latest study on the use of the A2P SMS by companies in 2021.
See also the infographic below, summarising the main points of our study.
The full study is available here: https: //www.smsmode.com/barometre-2021-sms-a2p/
A crisis that disrupts habits
The health crisis has suddenly accelerated the digitalisation of companies. How to communicate? SMS, a direct and immediate means of establishing contact, has facilitated the daily life of many French people, and in particular of the Government since it played an essential role in the fight against COVID. The French med-tech actors are more than ever solicited and demonstrate theefficiency of SMS in case of crisis.
Sales outlets closed, the population confined, companies were getting ready to experience a difficult and unprecedented period (Black Friday, shifted winter sales...). Stripped of their highlights, it was necessary to find a way out.
SMS, the ideal tool for the digitalization of businesses
Faced with the need for physical distance, the digitalisation of shops has intensified. To counteract the closure of physical outlets, it was necessary to find analternative that would enable contact with customers to be maintained.
SMS was the ideal tool. Easy to set up campaigns via our platform, very interesting costs, high opening rates compared to other means of communication... Many have taken the plunge. Why not you?