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Introduction
The RCS (Rich Communication Services) transforms mobile messaging into a rich, interactive, and branded channel. Unlike SMS , it allows you to send visuals, carousels, clickable buttons, secure payment links, or integrated forms directly to your customers' Messages app. But new channels mean new ways of formulating your message, new templates, and above all, new best practices to stand out from the competition in the eyes of your customers.
Below are examples of real RCS messages, tailored to each industry and tested to boost your conversions.
Reminder: What is an RCS message?
- High-quality visuals and product carousels
- CTA buttons (“Buy,” “Directions,” “Pay,” etc.)
- Interactive responses (Quick Replies)
- Verified profile (logo, name, brand color)
- Reading and interaction statistics
- Integrated payment and authentication
The customer can view your offer, click/select a product, and pay without ever leaving their email.
- No app to install
- Compatible with Android and iOS versions 18.1 and above
- SMS fallback if the recipient is not compatible
The different types of RCS messages
Before looking at some concrete examples, here is an overview of the main RCS message formats that companies can send. RCS is not limited to simple rich messaging: it adapts to every stage of the customer journey—information, interaction, transaction.
RCS "Basic" message (enriched text)
This is the closest version to SMS, but with two significant advantages.
- A complete sender profile (image, logo, brand colors, link to the website).
- 1,000 characters of text with emojis and formatting (bold, italics, etc.).
- RCS Basic is ideal for: confirmations, reminders, follow-up notifications, alerts. A familiar experience, but more engaging and generating greater user confidence.
Example:
Transix
Your package 8947GF5C is currently being delivered 🚚
Delivery expected between 2:00 p.m. and 4:00 p.m.
Track my package: [URL]
Interactive marketing message: Rich Card or Carousel
This format allows you to add multiple CTA buttons and immersive visuals accompanied by descriptions. You can send a single card or a carousel of several cards. It is perfectly calibrated for promotional campaigns, shopping cart reminders, and personalized offers.
Example:
Grace & Leather
It's Black Friday at Grace & Leather! ✨ Leather, grace, and up to 40% off our most iconic designs.
🖤 Elegance waits for no one.
👉 Discover the collection:
RCS "Session" message (two-way conversation)
This type of message opens an interactive session between your brand and the customer (up to 24 hours of exchanges in a billed session).
- Ideal for any interaction requiring multiple steps: customer support, scheduling appointments, instant quotes, or a complete conversion journey. The customer interacts as they would in a traditional chat, but with all the features offered by RCS and without leaving the messaging app.
Examples of RCS messages for marketing
The RCS opens up new possibilities for your marketing campaigns. Capture attention, engage in conversation, and trigger action, directly from the customer's messaging app.
Abandoned cart recovery
Surely one of the most effective uses of RCS. No more reminders containing a dry link leading to an intermediate page. Action buttons on product visuals, one-click conversion, and drastically reduced churn.
Example 1 – Direct follow-up with incentive
Lauren
Hurry up, Gabrielle! ✨
Your favorite item is a big hit and will soon be out of stock! Don't wait any longer to confirm your shopping cart 🛒
✅ Simple, effective, conversion-oriented.
Example 2 – Multi-product carousel
Claush
Still not sure? 👀
We've picked out a few pieces that you might like!
Example 3 – Rich Card highlighting customer benefits
Nüma Design
Lisa, don't forget your basket! 🖤
Pay for your order in three installments at no extra cost. Free shipping and returns! ⭐
- Key points to remember
- Mention a clear benefit (free shipping, discount, limited stock).
- Add a carousel if there are multiple items in the cart.
- Keep your tone positive and non-intrusive.
Promotional campaign / commercial offer
RCS transforms your promotional campaigns into interactive showcases.
Showcase your products and direct customers to their preferred channel, whether online or in-store, or keep them in the messaging app until they convert via an RCS session.
Example 1 – Seasonal offer
Claush
🔥 30% off the fall collection until Sunday! Get a sneak peek at our new arrivals 🍂
✅ Perfect combination of visual inspiration and quick action
.
Example 2 – Targeted loyalty offer
VYNE
Thank you for your loyalty to VYNE 💙
Your VIP code: CLUB15 -15% off your next order, valid for 3 days.
✅ Strengthens relationships and encourages repeat purchases.
Example 3 – Flash sale/exclusivity
Sonara
Exclusive private sale!
🚨 24-hour private sale: Enjoy 40% off everything on the site! Offer reserved for members.
✅ Perfect combination of visual inspiration and quick action
.
Example 4 – Flash sale in a short conversation (RCS workflow)
- Key points to remember
- Vary the tone according to your brand (premium, fun, promotional).
- Always include a primary CTA (“Buy,” “Discover”).
- Schedule your mailings at strategic times (12 p.m. / 6 p.m.).
Drive-to-Store (retail & franchise)
Thanks to its location management (via Google Maps or Plan), RCS connects your digital campaigns to your physical points of sale. Ideal for local brands, franchises, or in-store events.
Example 1 – Local offer
Emma Store
🔥 30% off mattresses and package deals at your Emma Store in Plan de Campagne.
✅ The "View route" button opens Google Maps directly.
Example 2 – Drive to store conversation, 3-step workflow
✅ Combines physical experience and digitalization.
- Key points to remember
- Use geotargeting to send the address of the nearest store.
- Mention the limited time or quantity to create urgency.
- Add a visual of the location or storefront to humanize it.
Product launch / new product / collection
RCS embeds a display ad in your customers' messaging. High-resolution visuals promote the discovery of your new products, and CTA buttons allow users to interact and take action.
Example 1 – Visual emphasis
Aureon
Discover our latest addition ✨
Orion X smartphone: powerful, stylish, intuitive.
✅ Uses the visual richness of RCS to showcase the product.
Example 2 – Product storytelling
Glow Beauty
✅ Combines image, ethics, and conversion.
Example 3 – Conversation from communication to conversion
✅ Embedded video increases clicks by 60%.
Event campaign (trade show, opening, webinar, etc.)
With RCS, your contacts can register for your event, add the date to their calendar, or find the address with a single click. All of this can be done directly from the message that informed them. Whether it's a trade show, webinar, or store opening, RCS makes inviting and registering easy.
Example 1 – Invitation to a trade show
Nexora
Come see us at the Tech 2025 trade show in Lyon 🎉
November 5–7 – Booth B14.
✅ Simplifies participation and increases attendance rates.
Example 2 – Product webinar
Nexora
Join our free webinar:
How to boost your sales with the RCS 💬
Thursday, November 6 at 11 a.m.
✅ Ideal for B2B campaigns.
Example 3 – New opening
Green House
🎈 Your Maison Verte store is opening in Aix-en-Provence! Come and discover our opening offers this weekend.
✅ Geolocated drive-to-store with facade visuals.
- Key points to remember
- Add a date or location → very good emergency signal.
- The "Add to Calendar" button increases participation rates and provides you with a free appointment reminder.
- Perfect for local businesses, B2B events, and retail.
Contest / community engagement
Finally, a channel that showcases your fun and interactive activities! By incorporating quizzes, quick responses, and photo sharing, you can engage your community in a direct and authentic way.
Example 1 – Simple random draw
Glow Beauty
Example 2 – Interactive quiz
Travia
What is your travel profile? ✈️ Answer 3 questions for a chance to win a weekend getaway!
What kind of vacation do you prefer?
Rather:
Your style:
Thank you for playing! 🎉
Click to discover your reward 👇
✅ Fun engagement = 3x higher click-through rate compared to SMS.
Example 3 – UGC / customer participation
PrintPix
Show us your best vacation photo ☀️
Send it directly here for a chance to win a gift card.
✅ Creates two-way interaction and authentic content.
Reactivation/loyalty campaign
SMS often used for customer reactivation, both for its reach and its personal aspect. RCS offers the same advantages and also helps to revive the relationship and encourage a new purchase through its personalized and visual aspect.
Example 1– Customer birthday
Wood & Art
Example 2 – Inactive customer
PrintPix
Hello Romain! It's been a while since we've seen you 😔
Log back into your account and enjoy a 20% welcome discount.
Example 3 – Loyalty program
Green House
Your loyalty points balance:
,340 points! Exchange them for a gift 🎁
✅ Strengthens customer relationships and long-term value.
Cross-sell & upsell
With RCS, you can extend the post-purchase relationship by offering complementary products or services. Carousels and interactive buttons simplify sales follow-up effortlessly for both you and the customer.
Example 1 – Product recommendation
Glow Beauty
Thank you for your purchase! It will arrive soon. In the meantime, take a look at these items! We think you might like them too 🤗
Example 2 –Upsell service
- Key points to remember
- Use a single, consistent CTA per message.
- Think "mini landing page" → 1 clear objective.
- Vary the formats: image, carousel, video, quick replies.
- Combine timing + context = maximum impact.
Examples of RCS messages for notification
RCS is not limited to marketing campaigns. It is also an excellent channel for your transactional and operational communications: reminders, follow-ups, confirmations, authentications... anything that simplifies the customer's life and reduces incoming calls.
Appointment confirmation & reminders (Healthcare, Customer Service, HR, Banking)
With clear, interactive messages, RCS improves appointment management.
Customers can confirm, reschedule, or locate their appointment location without leaving their app.
Example 1 – Medical reminder
Medicall
Hello Julie, your appointment with Dr. Martin is confirmed:
📅 Tuesday, November 4 at 2:30 p.m.
📍 12 rue des Lilas, Marseille
✅ The entire patient journey in one click.
Example 2 – Inactive customer
NovaBank
Example 1 – Medical reminder
AutoZen
Your service is scheduled for November 2 at 10 a.m. at AutoZen.
Please confirm your attendance 👇
✅ Reduction in no-shows and incoming calls.
- Key points to remember
- Send the day before + the same day.
- Directly embed the Maps or Visio link.
- Automate via API according to your actual niches.
Delivery tracking / logistics
RCS offers a smooth and reassuring tracking experience, enhanced by its features. Recipients manage their own delivery or rescheduling from the native messaging app.
Objective: to inform the customer and limit service calls.
Example 1 – ETA tracking
Transix
Your package FD-9234 will arrive today between 2:00 p.m. and 4:00 p.m. 🚚
Example 2 – Successful delivery
Transix
Your package 629427 has been delivered to Ms. Dupont (Pickup point).
Thank you for your trust 💙
Example 3 – Incident/rescheduling
Transix
Your delivery on October 31 could not be completed.
Reschedule a delivery below 👇
✅ Drastic reduction in the rate of "failed deliveries."
Check-in / customer reception (hotel, travel, event)
Preparing for a guest's arrival becomes simple, intuitive, and personalized with RCS. Check-in time, practical information, and service upsells are all handled in a user-friendly and seamless interface.
Example 1 – Pre-registration
Travia
Welcome aboard ✈️
Your flight AZ473 departs tomorrow at 8:15 a.m. – Gate B42.
Example 2 – Hotel reception
Hotel des Lilas
Hello Sophie, your stay at the Hotel Azur begins tomorrow 🌴
🕑 Check-in: 3 p.m.
📍 8 Avenue du Port, Nice
Example 3 – Event
Nexora
✅ Premium customer experience even before arrival.
Recruitment & HR
The RCS streamlines communication between HR and candidates. Job offers, invitations, confirmations, and onboarding: everything can be managed using rich messages, with no lost emails, no channel changes, and no missed interviews.
Example 1 – Interview confirmation
Aureon
Hello Thomas 👋 Your Support Technician interview is scheduled for Thursday at 9:00 a.m. (Teams video call).
Example 2 – Onboarding
NovaTech
Welcome to NovaTech 🎉
Here are your access details and arrival documents.
Example 3 – Follow-up on application
Vatirol
Thank you for applying for the Project Manager position. Would you like to complete your profile?
✅ Increased responsiveness and improved employer image.
Insurance claim
The RCS allows policyholders to easily send photos and supporting documents directly in the conversation. This saves considerable time for both the company and the customer.
Example 1 – Interview confirmation
Aureon
Hello,
To finalize your claim file #A2932, please send:
📸 Photo of the damage
🧾 Plumber's bill
Example 2 – File tracking
NovaTech
File SIN-28451
🟢 Appointed expert
📅 Appointment scheduled for the morning of November 2
Examples of RCS messages for security
The RCS secures sensitive interactions through a trusted environment verified by Google and operators. OTP codes, payments, and validations are transmitted through an official and identifiable channel.
Payment & OTP / 2FA
Example 3 – Friendly collection
Vatirol
✅ RCS = trusted channel, reduction in payment abandonment.
Why RCS performs better than SMS
Brands are noticing:
- +45% click-through rate compared to SMS,
- +80% conversational engagement,
- +25% average conversion rate on promotional campaigns.
How to send your first RCS message with smsmode©
Two possible approaches:
Via the RCS API
- Send "Basic," "Rich," or "Session" messages.
- Manage buttons, images, carousels, and interactive responses.
- Track delivery and read statuses.
- Enable SMS fallback.
In turnkey agency mode
Let our experts handle:
- message design (visual + copy),
- the qualification of the base,
- sending and reporting (read rate, click rate, conversion rate).
💡 Registration of your RCS agent is free until January 1, 2026.
Try out our SMS platform and benefit from 20 free test credits, with no obligation.