44 examples of RCS messages for your communications

RCS (Rich Communication Services) transforms mobile messaging into a rich, interactive, and branded channel. Unlike traditional SMS , it allows you to send images, carousels, clickable buttons, secure payment links, or embedded forms directly to your customers’ Messages app.

Introduction

RCS (Rich Communication Services) transforms mobile messaging into a rich, interactive, and branded channel. Unlike traditional SMS , it allows you to send images, carousels, clickable buttons, secure payment links, or embedded forms directly to your customers’ Messages app.

Below are examples of real RCS messages tailored to each industry.

What is an RCS message?

RCS is the natural successor to the SMS.
It retains the simplicity of text messaging but adds advanced features:

• High-quality visuals and product carousels,
• Call-to-action (CTA) buttons (“Buy,” “Directions,” “Pay,” etc.),
• Interactive replies (Quick Replies),
• Verified profile (logo, name, brand color),
• Viewing and interaction statistics,
• Integrated payment and authentication.

The customer can view your offer, click/select a product, and pay without ever leaving their email.

✅ No app to install.
✅ Compatible with Android and iOS 18.1 and later.
✅ Automatic fallback to SMS if the recipient is not compatible.

Travia

Your flight to the Maldives on 10/12/2025 is confirmed ✅ Your boarding pass is ready:

🎫 Download my boarding pass📍 View directions to the gate

Download my boarding pass

Here is your boarding pass ✅

Boarding pass

Paris CDGMale MLE

Flight: AF123
Gate: 22
Departure: 10:40
Seat: 12A

Add to Wallet

The different types of RCS messages

Before we look at some concrete examples, here’s an overview of the main RCS message formats that businesses can send. RCS isn’t just a simple rich message—it adapts to every stage of the customer journey: information, interaction, and transaction.

RCS "Basic" message (enriched text)

This is the closest version to SMS, but with two significant advantages.

• A complete sender profile (image, logo, brand colors, link to the website).
• 1,000 characters of text, including emojis and formatting (bold, italics, etc.).

RCS Basic is ideal for:
• confirmations,
• reminders,
• tracking notifications,
• alerts.

A familiar experience, but one that is more engaging and builds greater user trust.

Example:

Transix

Your package 8947GF5C is currently being delivered 🚚
Expected delivery between 2:00 p.m. and 4:00 p.m.
Track my package: [URL]

RCS "Basic" message (enriched text)

This format allows you to add multiple CTA buttons and immersive visuals accompanied by descriptions.
You can send a single card or a carousel of multiple cards.

Ideal for:
• promotional campaigns,
• follow-ups,
• personalized offers.

Example:

RCS "Basic" message (enriched text)

This format allows you to add multiple CTA buttons and immersive visuals accompanied by descriptions.
You can send a single card or a carousel of multiple cards.

Ideal for any interaction involving multiple steps:
• customer support,
• scheduling appointments,
• instant quotes, or a complete conversion journey.

The customer interacts just as they would in a standard chat.

Examples of RCS messages for marketing

Abandoned cart recovery

Example 1 – Direct Follow-Up with an Incentive

✅ Simple, effective, conversion-oriented.

Example 2 – Multi-product carousel

✅ The user can browse through several products without leaving the messaging app.

Example 3 – Rich Card Highlighting Customer Benefits

Armchair made of bouclé fabric and dark wood

Promotional campaign / commercial offer

Example 1 – Seasonal Offer

✅ The perfect blend of visual inspiration and fast-paced action.

Example 2 – Targeted Loyalty Offer

✅ Strengthens relationships and encourages repeat purchases.

Example 3 – Flash sale / exclusive offer

Sonara

Exclusive private sale!

🚨 24-Hour Private Sale: Save 40% sitewide! Offer for members only.

Access the sale 💎Discover the brand ✨

✅ Ideal for maximizing traffic during short-term events (Black Friday, etc.).

Example 4 – Flash Sale via Short Conversation (RCS Workflow)

Drive-to-Store (retail & franchise)

Example 1 – Local Offer

✅ The "View route" button opens Google Maps directly.

Example 2 – "Drive to Store" conversation, 3-step workflow

✅ Combines physical experience and digitalization.

Product launch / new product / collection

Example 1 – Visual emphasis

Example 2 – Product Storytelling

Example 3 – From Communication to Conversion

✅ Embedded video increases clicks by 60%.

Event campaign (trade show, opening, webinar, etc.)

Example 1 – Invitation to a trade show

Nexora

Come see us at Salon Tech 2025 in Lyon 🎉
November 5–7 – Booth B14.

📅 Add to my calendar📍 View the exhibition floor plan

✅ Simplifies participation and increases attendance rates.

Example 2 – Product Webinar

Nexora

Join our free webinar: How to Boost Your Sales with RCS 💬
Thursday, November 6, at 11 a.m.

🔥 Sign me up📅 Add to my calendar

✅ Ideal for B2B campaigns.

Example 3 – New Opening

The flower-adorned storefront of Maison Verte

✅ Geolocated drive-to-store with facade visuals.

Contest / community engagement

Example 1 – Simple Random Selection

Glow serum bottles surrounded by flowers

Example 2 – Interactive Quiz

Travia

What kind of traveler are you? ✈️
Answer 3 questions for a chance to win a weekend getaway!

What kind of vacation do you prefer?

Beach 🏖️Mountains 🏔️City 🏙️

Mountain

Rather:

Hotel 🛎️Campground ⛺Villa 🏡

Villa

Your style:

Relaxation 🍹Adventure 🧗Culture 🏛️

Adventure

Thanks for playing! 🎉
Click to see your reward 👇

See my gift 🎁

✅ Engaging content = 3x higher click-through rate compared to SMS.

Example 3 – User-Generated Content (UGC) / Customer Participation

Nexora

Show us your best vacation photo ☀️
Send it directly here for a chance to win a gift card.

📷 Send a photo

✅ Creates two-way interaction and authentic content.

Contest / community engagement

Example 1 – Inactive Customer

Nexora

Hi, Romain! It's been a while since we've seen you 😔 Log back into your account and enjoy a 20% welcome discount.

I'm taking advantage of the offerDiscover what's new

Example 2 – Customer Birthday

Example 3 – Loyalty Program

Green House

Your loyalty points balance:
340 points! Redeem them for a gift 🎁

View my gift shopDiscover my benefits

✅ Strengthens customer relationships and long-term value.

Cross-sell & upsell

Example 1 – Product Recommendation

Example 2 – Interactive Quiz

Examples of RCS messages for notification

Appointment confirmation & reminders (Healthcare, Customer Service, HR, Banking)

Goal: Reduce absences and automate reminders.

Example 1 – Medical Reminder

Medicall

Hello Julie, your appointment with Dr. Martin has been confirmed:
📅 Tuesday, November 4, at 2:30 p.m.
📍 12 rue des Lilas, Marseille

ConfirmPostponeDirections

✅ The entire patient journey in one click.

Example 2 – Video Conference

NovaBank

Your HR interview will take place tomorrow at 9 a.m.

Join the video callReschedule

Example 3 – Car Inspection

AutoZen

Your service appointment is scheduled for November 2 at 10:00 a.m. at AutoZen.
Please confirm your attendance 👇

ConfirmPostponeCancel

✅ Reduction in no-shows and incoming calls.

Delivery tracking / logistics

Objective: To inform customers and reduce the number of customer service calls.

Example 1 – ETA Tracking

Transix

Your package FD-9234 will arrive today between 2:00 p.m. and 4:00 p.m. 🚚

Track My PackageChange the delivery timeLeave with a neighbor

Example 2 – Successful Delivery

Transix

Your package #629427 has been delivered to Ms. Dupont (Pickup location).
Thank you for your trust 💙

View the proofRate the delivery

Example 3 – Incident / Rescheduling

Transix

Sorry 😕, we weren't able to deliver your order on 10/31. Please reschedule a delivery below 👇

Tomorrow morning (9:00 a.m.–11:00 a.m.)Tomorrow afternoon (3:00–5:00 p.m.)Other date

✅ Drastic reduction in the rate of "failed deliveries."

Check-in / customer reception (hotel, travel, event)

Objective: Prepare the customer and upsell before arrival.

Example 1 – Pre-registration

Travia

Welcome aboard ✈️
Your flight AZ473 departs tomorrow at 8:15 a.m. – Gate B42.

🎫 Boarding pass🧑‍✈️ View terminal

Example 2 – Hotel Reception

Hotel des Lilas

Hello Sophie, your stay at the Hôtel Azur begins tomorrow 🌴
🕑 Check-in: 3:00 p.m.
📍 8 Avenue du Port, Nice

ItineraryAdd breakfast (+€9.90)

Example 3 – Event

Nexora

Your ticket to the 2025 Tech
Show is ready 🎟️

View My QR CodeSchedule for the Day

✅ Premium customer experience even before arrival.

Recruitment & HR

Objective: To engage candidates and facilitate communication with them.

Example 1 – Interview Confirmation

Aureon

Hi Thomas 👋 Your Support Technician interview is scheduled for Thursday at 9:00 a.m. (Teams video call).

I'll be thereSuggest another time slot

Example 2 – Onboarding

NovaTech

Welcome to NovaTech 🎉
Here are your login credentials and onboarding documents.

Download the bookletContact HR

Example 3 – Follow-up on an Application

Vatirol

Thank you for applying for the Project Manager position. Would you like to complete your profile?

Yes, right awayLater

✅ Increased responsiveness and improved employer image.

Insurance claim

Objective: To speed up the collection of information.

Example 1 – Request for Proof

Aureon

Hi Thomas 👋 Your Support Technician interview is scheduled for Thursday at 9:00 a.m. (Teams video call).

Send the documents

Example 2 – Case Tracking

Valido

Case No. SIN-28451
🟢 Appointed expert
📅 Appointment scheduled for November 2 at 10:30 a.m.

Contact My AdvisorAdd photos

✅ Continuous communication without having to use the phone.

Payment & OTP / 2FA

Objective: To secure transactions or connections.

The RCS secures sensitive interactions through a trusted environment verified by Google and operators. OTP codes, payments, and validations are transmitted through an official and identifiable channel.

Strong Authentication Using OTP

Payment via link

Friendly Debt Collection

✅ RCS as a trusted channel, reducing payment abandonment

Why RCS performs better than SMS

+45% click-through rate compared to SMS
+80% conversational engagement
+25% average conversion rate on promotional campaigns

How to Send Your First RCS Messages

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