M-marketing (or mobile marketing)
M-Marketing or mobile marketing brings together all the marketing uses based on the use of mobile terminals. It adds new possibilities in terms of communication for communication agencies, companies, outlets, advertisers, brands, retail, etc.
The possibilities offered and the stakes of M-marketing have developed in proportion to the uses of mobile terminals, and in particular with the full boom of the smartphone. In addition to mobile sites and applications, mobile advertising or responsive sites, SMS media, certainly older and more basic, remains an indispensable marketing tool to carry out local marketing on mobile.
WHY INVEST IN M-MARKETING BY SMS IN A FEW DIGITS...
This is the shipping price
of each SMS message!
A very economical communication channel, SMS in mobile marketing costs up to 10 times less than a traditional advertising campaign or a telephone reminder. Enjoy an ultra-attractive ROI and additional revenue with mobile communication and text messaging.
This is the reading rate
of an SMS campaign!
The SMS benefits from a reading rate of about 95% and many advantages in dealing with email or other direct and push marketing techniques. With the SMS, you have the certainty that your message delivered on the mobile terminal of your users and users will be received and read!
This is the average time
To open a mobile message!
This instantaneousness , in a very short period of time, makes the SMS a medium ofimmediacy and proximity, particularly adapted to the notification in real time. Service with your customers a direct and quasi- instantaneous relationship with M-Marketing by SMS.
Why does M-SMS marketing help to better target the customer's needs?
the impact of new uses of advertising on smartphones and mobile transforms the landscape of web marketing. By offering a better customer experience and a great satisfaction from the consumers, the levers of M-marketing enable us today to broaden the horizons of the loyalty and theacquisition With push messages. This is particularly important for the customer relationship or for an "in store" strategy in order to generate traffic in point of sale and thus achieve its sales increase objectives.
the observed conversion rates of M-marketing remain much higher than social networks, online advertisements or display, etc. Used effectively as a complement in multi-channel campaigns, the mobile allows a brand tobe innovative or to promote its offer of products and services. These marketing actions are the indispensable link to initiate the purchase in a customer path where consumers consult and compare before making their purchases in physical or virtual store.
Sending messages related to the location or the behavior of the buyer allows to transmit offers ever more targeted, more contextualized especially in situations of mobility, and thus to disseminate a targeted campaign that goes Meet the needs of people as closely as they need and increase their digital transformation rate.
M-SMS marketing through 10 good practices
We have compiled in a white paper, the main good practices to be adopted to succeed its first mobile marketing campaign thanks to the SMS. To build up its database, find the right catch, personalize its campaigns or quantify the impact of a campaign for example, will soon no longer have a secret; You will have all the keys to take full advantage of the potential that represents the SMS for m-commerce and the realization of M-marketing campaigns on the mobile terminal of your customers.
Which mobile marketing tool and strategy should be adopted to be successful?
However, developing a mobile marketing program is not an easy task, because this market has its specificities and tools: Thus, you will not put in the same way the sending of personalized information messages or the Distribution of content of promotions sent by mass on the cell phone numbers of your contact groups. Likewise, if you want to send your messages on smartphones in connection with your database and its behavior on your website or your application, e-commerce or not, then again the methods to choose will be different.
Know that you have at your disposal a panel of tools and professional services adapted to all the cases of application of M-Marketing by SMS: platform of sending online, solution of reception of mobile messages, API for integration of the Triggering SMS sending directly into your technology environment based on defined scenario, etc. All these solutions offer you complete functionality: Group contact management, setting the content of your mobile ads (message, custom sender, integration of short link to an optimized mobile site, etc.), Statistics, receipt report, return rate and data analysis, etc.
Our team advises you...
Our sales and technical teams are at your disposal to answer all your questions about M-marketing by SMS. Feel free to contact our strong team with an experience of nearly 15 years in the field of mobile marketing and to benefit from advice and support for your SMS campaigns. Our goal is the success of your mobile marketing operation!