How real estate agencies use SMS to get more listings
Alexia Moustier
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Introduction
Faced with increasingly fierce competition, real estate agents need to implement a new communication strategy to stand out and capture their clients’ attention. One of the most effective tools is SMS . SMS is an essential, direct, and fast channel with a 98% open rate. When used effectively, it allows for more efficient lead generation, increased sales, and stronger customer engagement.
SMS a powerful tool for the real estate industry
Unlike email, SMS messages SMS often read within minutes of being sent. This allows you to send short, personalized, and targeted messages to potential sellers or renters, new prospects, or even former customers. It enables you to communicate:
- Estimates
- Appointment reminders
- New real estate properties
- Special offers
- Appointment confirmations
Real-world example: 30% more prospective tenants thanks to SMS
SMS campaigns SMS the real estate sector aren’t just useful for lead generation or appointment reminders. They can also streamline the entire rental process. The French startup nockee, which specializes in rental management tools for real estate professionals, has chosen the smsmode platform © to integrate SMS messaging SMS their app.
SMS sent automatically at various points during the rental process:
- Invitation to complete the application
- Visit reminders (the day before or a few hours beforehand)
- Update on the status of the case
SMS has helped improve responsiveness to prospective tenants and streamline the rental process.
Result:
- More than 70,000 SMS per year
- A 30% increase in the number of applicants who have completed their rental applications
By using SMS guide prospective tenants throughout the process, real estate agents also reduce the number of missed appointments and provide a faster, more transparent experience for future tenants.
How to Write an Effective SMS
Customize your messages
Using the customer's first name will make them feel valued by your company.
Write a short message
A SMS be short and contain only the essential information.
Segment your customer base
Targeting your clientele will help you achieve high response and engagement rates. Real estate agencies can segment their audience based on several criteria:
- Potential home sellers
- Former customers
- Real estate leads
- Contacts from freelance work
- Leads from real estate portals
Add a clear call to action
For example:
- Website link
- Agency Contact
Comply with regulations in your SMS campaigns
Be sure to comply with regulations on personal data protection and marketing communications. In France and Europe, the sending of SMS is governed by the GDPR and rules regarding recipient consent; your contacts must have given their consent to receive marketing communications (which can be obtained when they request a quote, register on your website, or fill out a contact form). Be sure to allow recipients to easily unsubscribe from future communications, for example by adding the message: “Text‘STOP’to stop receiving our messages.”
Sample text SMS your real estate agency
Follow-up with a prospect:
Hello,
Your real estate agency [agency name] has found new properties that match your criteria.
View properties: [link]
Text "STOP" to stop receiving our messages
Identifying potential vendors:
Hello,
Are you looking to sell your property?
[Agency Name] can provide you with a free estimate of your property's value.
To get your estimate, contact an agent at [real estate agency phone number] or visit [website link].
Text "STOP" to stop receiving messages
Appointment confirmation:
Hello,
[Agency Name] confirms your appointment on March 13, 2026, at 2:05 p.m.
To cancel: [cancellation link]
Text "STOP" to stop receiving messages
Appointment reminder:
Hello,
We would like to remind you of your appointment tomorrow at 2:05 p.m.
Location: [meeting address]
If something comes up, please cancel your appointment: [cancellation link]
Text "STOP" to stop receiving our messages
Master all the important points before sending your campaign
Leverage your contact databases
The success of your campaigns depends directly on the quality of your real estate contact list.
Phone numbers may come from:
- Customer base
- Request for a quote
- Forms on the website
- Sign up on your website or app
Measuring the performance of your SMS campaigns
To optimize your SMS campaigns, you need to analyze certain KPIs (key performance indicators). Analyzing the delivery rate, click-through rate, or the number of replies received allows you to evaluate the effectiveness of your messages and test different messages.
Save time by automating your SMS campaigns SMS smsmode
The platform smsmode © allows you toAutomate your SMS campaign. Alerts about new listings, appointment reminders, and follow-ups after viewings—these messages can be scheduled or triggered automatically based on the prospect’s journey. This automation saves you time and allows you to focus on sales and advising clients.
By integrating SMS their CRM or real estate software, agencies can boost their efficiency while providing smoother and more responsive communication.
A must-have channel for real estate agencies
SMS is an essential tool for real estate agents. Thanks to fast communication, high open rates, and targeted campaigns, real estate agencies can generate more leads, secure more appointments, avoid no-shows, and sign more listings.
Try out our SMS platform and benefit from 20 free test credits, with no obligation.