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Introduction
RCS is the successor to SMS. It offers richer, more interactive, and verified multimedia content for consumers, leading to 5 to 10 times higher engagement than SMS AF2M). It seems natural that interactive messages increase customer engagement. But why and how? These are the questions we will attempt to answer.Â
RCS is a direct evolution of SMS and MMS.
It offers the opportunity to recreate links with consumers. The first campaigns routed by smsmode© have all shown positive results Increase conversion rates and improve the customer experience (payment, appointment booking, customer support).
As a worthy successor to SMS, RCS can be used in an almost unlimited number of use cases and fields Retail, healthcare, e-commerce, real estate, human resources, hotels, travel, insurance, logistics, delivery tracking and integrated payment.
| Criteria | RCS | SMS |
|---|---|---|
| Appliances concerned | Available on Android and IOS 18 and above. | Available on all mobile devices. |
| Transmission mode | Requires a data connection (wifi, 4G, 5G). | Transmitted via a mobile operator's infrastructure (no Wi-Fi connection required). |
| Multimedia capacity, character limit | Rich cards, interactive buttons, location sharing, video, audio, GIF. Up to 3,072 characters in a message. | No multimedia content. Maximum 160 characters in a message. Clickable url. |
| Recipient display | Presence of logo, brand name and sender information. | Custom transmitter. |
| Results | 90% of multimedia messages opened. 10 times higher engagement rate. | Over 90% of messages opened. Click-through rate from 6% to 29%. No data on readership. |
The limitations of SMS well known: a maximum of 160 characters and no support for multimedia content. Customers are more wary when receiving SMS the increasing number of fraud cases, which are difficult to regulate.
In this sense, RCS offers all the solutions to the problems of SMS. Interactive and personalized functionalities, the presence of the logo and brand name reassure customers of the message's authenticity, and interactive buttons encourage consumers to react to these messages.
Recap: Why choose the RCS?
- Broadcast enriched multimedia content (image, carousel, video or message with interactive buttons).
- Advanced features (real-time input indicators, acknowledgements or messages with extended character limits).
- Communicate via a verified sender profile to reinforce the trust and credibility of your messages.
- Increased engagement rate (up to x10 compared with traditional channels).
We're with you every step of the way: format selection, message creation, API integration, RCS agent registration.
Trust smsmode© for your RCS messages
- French platform certified ISO 27001 / 27 701
- Access to three RCS message types: Basic, Rich, Session
- Technical and marketing expertise
- Simple integration with your tools (CRM, e-commerce, automation...)
- Tailor-made strategic support
Now's the time to get started!
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