May 06, 2025 - 4 min read

Use SMS alerts to warn of major risks

Introduction

Transport organizations, town halls, electricity and gas suppliers, etc.: many institutions need to communicate in critical times. Using the right communications medium is therefore an integral part of their mission. With over 100% of the population owning a cell phone, the SMS alert is the ideal channel for fast, reliable information!

The different applications of SMS alert

In case of exceptional weather phenomena

Heatwaves, thunderstorms, floods, blizzards, etc. - sending weather alerts by SMS in the event of exceptional weather phenomena enables users to anticipate these climatic changes, be vigilant and take the necessary precautions. Town halls, regional or departmental councils and meteorological organizations can easily provide information by SMS. Whether it's salting roads during snowy periods, issuing flood warnings in the event of high water, or broadcasting alerts when your heatwave plan is activated, SMS stands out as the messaging channel that can reach the entire population effectively.

CityInfo

FLOOD ALERT: the commune has been placed under red alert until 02/06/2016. For more information click on googl.com/RDF4

To inform about traffic disturbances

Many transport organizations are already doing this (SNCF or RATP for example), you can do it too. Send your users information by SMS about disruptions on metro lines, buses, roads... detour, major worksites, delays and so on. In this case, SMS alerts are an extremely well accepted medium; you'll optimize your communication by alerting your users' mobiles to disruptions in real time!

CityInfo

TRAFFIC ALERT: Disruption on metro line 2, a relay bus is available to help you get around. More info on https://sms.bo/1TZgJPx

Power outages, chemical hazards, terrorist threats, etc.

So many situations that require alerting a population! Equipping yourself with an alert service SMS is essential for any institution wishing to improve its communication with customers!

CityInfo

POWER OUTAGE ALERT: Parts of the city are affected by a power outage. Our teams are currently working to restore the power.

SMS alerts, a turnkey solution

An alert distribution service SMS in just a few clicks

Regardless of the number of recipients, sending an SMS alert takes just a few clicks! All you have to do is set up your senderselect your recipients and your message is ready to send in record time!

The option of registering contacts via SMS reception

Thanks to the Virtual Mobile Number (or Time2Chat in France), you can send responses to your customer area or applications via GET requests. Sorted by keyword(s), you can send alert messages to contacts who have chosen to be alerted on a particular subject.

GOING FURTHER

Virtual Mobile Number & smsmode reception solution presentation^©

Sending immediate messages

Our SMS services services are available 24/7, so you can send your messages immediately to inform your recipients as quickly as possible.

An acknowledgement service

Each message sent is acknowledged by a receipt that can be consulted directly in your customer area. So you can quickly check whether the recipients of your SMS alert have received your message!

Would you like to communicate during critical periods using SMS alerts?
Contact our team to help you set up your SMS campaign!

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March 28, 2025 - 9 min read

Protecting yourself from OTP fraud

Romain Didelot

Introduction

A new type of fraud is gaining ground for web services that use SMS OTP identity verification. It's called " SMS PUMPING" or "Artificially Inflated Traffic". Fraudsters generate large volumes of SMS from mobile applications or websites, by sending massive verification codes. According to a study by Mobilesquared, this fraud accounted for more than 20% of global business SMS traffic in 2022. Find out how you can protect yourself from this type of fraud and how smsmode^© can help.

How does SMS Pumping work?

Fraudsters use various methods, including bots, to generate false requests via SMS. For example, they create fake accounts on an application or website, request password updates, click on "forgot password", etc. They take advantage of the presence of a telephone number input field to receive a one-time access code (OTP ), a download link or any other type of content delivered by SMS. If this verification form is not monitored, fraudsters can exploit it to generate fraudulent SMS traffic from your account.

In the majority of cases, attackers use their bot to mass-fill a field or form to "validate" these fake accounts, which triggers the sending of an SMS.

The SMS are sent to numbers over which the fraudsters have "control", enabling them to obtain a share of the revenues generated by this Artificially Inflated Traffic ( SMS ).

If you suffer such an attack, as the owner of the application, you will probably be forced to pay the bill for message delivery. The aim of this fraud is to make money, not to steal information.

There are two ways to make a profit with this type of fraud:

Case n°1

Fraudsters benefit from a partner operator/aggregator, with whom they have concluded a revenue-sharing agreement. They generate massive shipments of SMS to these operators, and divide the revenues among themselves.

Case n°2

An operator/aggregator is unknowingly exploited by the fraudsters.

In the second case, small operators or aggregators are paid by larger players for the volume of traffic they can allow to pass through. A fraudster can therefore create a fake company and promise a large amount of traffic (which he will make himself). The small operator/aggregator may not seek to know the source of the traffic and ends up supporting the fraud.

As you can see, in both cases, this type of fraud is more likely to occur among smaller operators. It's also common for these traffic anomalies to originate from far-flung destinations , as some international destinations have higher delivery costs and are therefore more profitable for fraudsters (and more costly for victim companies).

But businesses aren't the only losers in this story. OTP authentication fraud is a problem for the entire messaging ecosystem.

Operators and aggregators can hardly take action without the validation of their customers, which reduces the scope of action against this fraud and leads to a loss of credibility as well as a legitimate frustration for their impacted customers.

How to determine if you are a victim of an attack?

This fraud can go completely undetected, only becoming apparent after comparing the volume of messages delivered with the number of actual authentications.

However, there are a number of things that can tip you off:

What actions can be taken to protect yourself?

Although there is no miracle protection against this new type of fraud, companies can implement a few good prevention and detection practices that can significantly reduce these attacks. Involving customers is key to effectively combating fraudNo vendor-side solution can guarantee 100% effectiveness against these attacks. smsmode^© can support you in implementing these best practices, and also provide a range of features to drastically limit fraud.

GUIDE

2FA best practices by SMS

Two-factor authentication (2FA) via SMS has become a widespread way of improving security. However, these SMS 2FA must be optimized, and your supplier must guarantee a high level of security.

IP control

Add additional checks on IP, user or device identifiers when a new user creates an account (ISP/proxy/TOR/cloud provider, etc.). This allows you to identify suspicious behavior and take action before the fraudster requests that a message be sent.

You can also limit the number of SMS request attempts from the same IP address or device and include a latency in the requests, e.g. one password reset per hour, etc.

VPN monitoring and detection

While there are legitimate use cases for VPNs, attackers will surely use one, if only to circumvent an IP address block. There are many solutions for VPN detection.

Detecting bots

Fraudsters are likely to use bots to generate large volumes of SMS. Using a feature like CAPTCHA can help detect and prevent bots from repeating requests.

Set up a "pre-audit" system

Avoid making SMS your first and only authentication device. This type of process certainly adds a step to creation and therefore a little friction for legitimate users, but can deter automated scripts and bots. For example, you can ensure that your users confirm their e-mail address before their telephone number.

Set server limits and service rates

Ensure that your application will not send more than one message every X seconds to the same mobile number range or prefix. Set up throughput limits per user, IP or device ID.

You can set up rules that restrict the number of requests allowed from a specific IP address or user over a given period by implementing modules in your web server such as Nginx and Apache to limit the rate or frequency of requests to your server.

Set sending limits

You can set several types of limits in collaboration with your smsmode^© account manager:

Establish exponential delays between audit attempts

Setting exponential delays between requests made with the same phone number is an effective way of preventing mass mailing. They may not prevent fraud, but they can slow attackers down enough for them to decide it's not worth attacking your application.

Implement geographic permissions to restrict destination countries

Review the geographical zones in which authentication on your application is possible, and disable all destinations not eligible for your services (most cases occur in countries where brands are not present).

You can also create a list of automatic authorizations or blocks based on the phone number's country code.

Check phone number before sending with smsmode^©

Use our API Lookup to obtain all information on the phone number used for authentication (country code, type of number, network, etc.).

You can also automate this API request. Lookup can help you identify the operator(s) responsible for excessive traffic (knowingly or unknowingly), so you can block them.

Monitor unique access code (OTP) conversion rates and create alerts

Create an alert in your internal monitoring tool for the authentication conversion rate (i.e., number of OTP validated by end users / number of OTP sent). If you notice that this rate starts to drop abnormally, especially if the OTP requests come from an unexpected country, trigger an alert for a manual review.

An analysis of the DLRs received from ^smsmode© may enable you to block the service if you suspect one or more numbers.

What should you do if you suspect fraud on your smsmode account?

Send an e-mail to smsmode
with the following details:

Account ID:

Channel(s) concerned:

Date and time range:

Destination countries SMS :

Business Description:

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

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January 10, 2025 - 6 min read

Send surveys by SMS

Romain Didelot

Introduction

Surveys via SMS are a powerful tool for conducting surveys and collecting votes or feedback from your customers or employees with unrivalled efficiency and speed. With over 95% open rates and up to 40% response rates, these messages outperform traditional methods, enabling instant, confidential feedback for surveys or customer satisfaction assessment. Unlike e-mail, which is often ignored or turned into spam, SMS messages guarantee easy reading and instant interaction, whether it's a link sent via mobile message or the use of text messages to send questions to respondents.

Discover the benefits, options, parameters, creation and follow-up of surveys via SMS to optimize participation rates and the reliability of the data collected, while improving the customer experience.

The advantages of SMS

Fast, easy access

SMS messages are read within 4 minutes of being received on the customer's phone in 95% of cases. This instantaneous aspect enables real-time information gathering, which is essential for a company that needs to survey an up-to-date database quickly. The ease with which participants can access the vote and complete surveys via SMS, either by clicking on a link or by replying directly to the message, increases the participation rate and the quality of the customer experience.

High response rate

This is the major advantage of SMS surveys: the opening rate of SMS (98%), ensuring almost guaranteed visibility. This high open rate translates into a very significant customer response rate (often around 45%), far superior to that of e-mail or other more traditional survey methods. This efficiency favors the acquisition of a large number of quality responses. And the uniqueness of the telephone number improves the reliability of the data collected and the results obtained.

Accessibility on various mobile devices

The high accessibility of SMS surveys, available without an app and compatible with all cell phone models, eliminates technological barriers and makes it possible to reach a vast audience. Whether your target audience is a student, professional or senior citizen, SMS is an effective way of gathering opinions, information and feedback.

GOING FURTHER

SMS or email? The ultimate comparison

How to create your survey: SMS

1- Define the survey objective

The first essential step before launching your survey at SMS is to clearly define its purpose. Whether the aim is to assess customer satisfaction, collect opinions on a product or service, or conduct an analysis of your audience's expectations and preferences, a precise definition of this objective will enable you to formulate appropriate questions and interpret the responses effectively.

Identifying this objective also helps to select the target audience and adapt the message to optimize the participation rate, analysis and customer experience.

2- Designing effective questions

No survey is complete without questions. For questions to encourage people to vote, they need to be simple, brief and to the point, to avoid ambiguity and ensure that respondents understand them. Opt for closed questions (yes/no, multiple choice) for simplified data analysis, or open questions for more in-depth feedback.

Limit the number of questions as much as possible to keep participants' interest and prevent the lassitude that can result from an excessively long questionnaire.

3- Choosing the right SMS management platform

The success of your SMS survey also depends on the choice of method, tools and platform for sending SMS. It's essential to choose a tool that offers functionalities adapted to your company, such as contact import, personalization, mass mailing of SMS, the possibility for respondents to reply to messages, and response analysis.

smsmode^© allows you, for example, to design and distribute your surveys and benefit from automation features to facilitate sending and follow-up. Our platform integrates with your existing systems through API Yes plugins SMSto become one with your CRM or ERP tool, for simple, total data management.

smsmode^©

4- SMS campaign configuration

This is where the technical part begins.

Prepare your contact list
Make sure you have recipients' consent to send them SMS. Import your contact database in XLS or CSV format onto our SMS platform. Depending on your objectives, you can include all your contacts or target a specific segment.

Check contact list
Check that phone numbers are valid and eliminate duplicates in your database to prevent multiple mailings and maximize the effectiveness of your campaign. With smsmode^©this operation is performed automatically.

Scheduling your dispatch
Scheduling your SMS dispatch is also essential. You have the freedom to send messages immediately or to schedule a specific date and time for optimum impact, in line with your recipients' habits.

5- Sending the survey and managing responses

There are several techniques, with varying degrees of integration, for carrying out a survey via SMS. The choice depends on your preferences and technical environment.

External method

This is the technique that comes first. Once your campaign is ready, you distribute your SMS with the survey link inside. This is called a Rich SMS. Several platforms, free, freemium or paid, allow you to edit a survey. Make sure that the survey (web) page is responsive, so that respondents can fill in the survey without difficulty.

Some online survey tools :

SMS response method

Making it easier to answer increases the participation rate, so why not carry out the entire survey via SMS ? smsmode^© enables recipients to respond directly via SMS , making it easier to collect feedback and boosting participation.

By using keywords or short codes for your SMS responsesyou make the process intuitive and fast for users, reducing friction and increasing the likelihood of participation. Analyzing responses is easy from our platform, where you can export the messages received to give you a clear and intuitive overview of the results. You can also set up an API call to filter votes from your URL callback destination.

Time2chat method (virtual number)

The use of a virtual send and receive number (Time2chat) works in a similar way to SMS . The number allows you to receive responses in real time and to segment reactions systematically to centralize responses, making it easier to interact with your audience and organize data.

What's more, a virtual number can be used to personalize automatic responses, sending out personalized confirmations or thank-yous, which can boost engagement and satisfaction among participants.

To set this up, you need access to a virtual number management platform (such as smsmode^© 😉) and a stable API connection to integrate the service with your existing systems and aggregate the responses to your survey. You'll need to set up your API call with a differentiating ID to be able to aggregate the responses brought up by the URL callback.

TO FIND OUT MORE

Find out more about Time2Chat

Features, benefits, uses and pricing.

6- Analyze results

Once you've sent the message to your contact list via the chosen method, it's time to collect and analyze the responses. Responses should be automatically collected by the platform, so all you have to do is analyze them to finalize your survey and draw conclusions.

7- Follow and thank

Send a thank-you message to participants. Share any results or planned actions based on responses.

A few more tips

Write a clear invitation message

Include the purpose of the survey, instructions on how to complete it, and an estimate of the time required.

Example:

36037

Hello, take part in our quick survey by answering this question: Are you satisfied with our service? Answer YES or NO.

Optimize your timing

Send SMS at a time when recipients are likely to be reading it. Use your own experience or best practices in your sector as a guide.

Test before sending

Test the survey with a small group to detect any problems.

Don't share participants' personal information without their consent and ensure that the survey and each partner comply with the RGPD.

GOING FURTHER

Discover the 10 keys to effective, profitable SMS campaigns.

Conclusion

As we've seen, conducting an SMS survey is an effective way of gathering opinions quickly. With an impressive open rate and response rate, SMS is a great way to gather data. The ease and speed of access to SMS surveys, coupled with the compatibility of this channel, makes it perfectly suited to reaching a wide audience.

All that's left to do is choose a trusted SMS management platform and create your own surveys to benefit from a new, fast and efficient way of collecting opinions and gaining valuable insights. It's up to you!

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

January 09, 2025 - 3 min read

Mobile masking: communicate safely

Elsa Paparone

Introduction

Mobile masking is a technology for anonymising telephone details. By assigning a single-use phone number, you can communicate without having to share your contact data.

Discover this new product, exclusively at smsmode^©.

Need to order lunch at the last minute? Need to book a driver without having to hail him in the middle of the street? Digital technology makes these services available in just a few clicks! The applications pick up your customers' contact data here and there. In particular, their telephone number is collected, a precious key to contacting them anywhere, anytime.

These practices result in the uncontrolled disclosure of telephone contact details. You can now get rid of these unnecessary practices by adopting mobile masking!

A solution: mobile masking

Mobile masking is a technology used by both digital and non-digital businesses. The protocol enables the use of a time-limitedmobile virtual number between two parties wishing to communicate. This technique enables the company and its customer toget in touch without ever exchanging mobile numbers.

A telephone number is randomly assigned to each party , and voice calls are permitted for a set period of time, known as a session. Once the session has expired, the numbers can be reassigned to other companies or retained by the company. The anonymity between your company's employee and your customer is total. This improves the customer experience.

How does it work?

For the company: simply contact us to define your needs together. If your business requires the creation ofa point of contact between your customers and your employees, mobile masking is the best solution.

For the customer: Once the action has been carried out on the company's application or website (ordering a meal via Ubereats, booking a cab on Uber), the customer can be recontacted by the company. For the delivery courier example. The customer is then called via a randomly assigned number with a limited lifetime.

Our free offer - features

Need more info?

We look forward to hearing from you.

June 18, 2024 - 3 min read

Pay by Link: Send a link to SMS and boost your sales

Elsa Paparone

Introduction

Simplify your transactions by using a secure payment link inserted directly into your campaigns. Today we're going to explain what Pay by Link is, the benefits of this link-based payment system for your business, and how it complements the SMS channel. With Pay by Link, you'll never miss another opportunity to convert!

What is "Pay by Link"?

Pay by Link is an innovative payment solution that simplifies transaction management for businesses and consumers. This new payment method enables a company to send a payment link directly to the customer via SMS, e-mail or a messaging application (social networks). Customers can then settle an invoice or make a payment in just a few clicks, without having to connect to a specific website or banking application.

Why choose SMS as your communications channel?

As a reminder, the deliverability of SMS is far superior to that of its competitors, such as e-mail or social networks. For example, the average delivery rate of an e-mail is 85%, while the organic reach of Facebook publications is 5.5%. The SMS website, with an open rate of 98% and a response rate of 45%, offers an undeniable competitive advantage for effectively reaching your target. And these aren' t the only KPIs in which SMS stands out.

What's more, this communication medium is universal: compatible with all operators, regardless of subscription, phone model or installed applications. This makes it the most reliable way of reaching your customers when it comes to delivering crucial information, or substituting for a card, as with payment by links. The conclusion is simple:

Create links to expand your payment options. This new service also seems to be a solution for the future, as 62% of consumers under the age of 35 would like to be able to make their payments via SMS (source: getweave). A boon confirmed by the state of the SMS payment market. Boosted by the popularity of mobile use, e-commerce and consumers' growing expectations in terms of security, it looks set to have a bright future ahead of it.

STUDY

SMS trends and key performances

Find out more about our major study based on 745 million mailings SMS.

How does payment work? SMS

This new link-based payment technology works simply, quickly and efficiently.

1- When a customer needs to make a payment, the company generates a unique, secure link via its banking platform.

2- This link is then sent directly to the customer via the chosen means of communication (with the SMS smsmode API, for example).

3- On receiving the message, the customer simply clicks on it, and is redirected to a secure online payment link. They can check the transaction details, choose the service they wish to use to pay (credit card, e-wallet - Apple Pay or Google Pay, for example) and complete payment in just a few steps.

Once the action has been completed, the customer receives instant confirmation, as does the company.

Coupled with SMS, this payment management system reduces the risk of non-payment, cuts your costs and encourages your customers to pay via a simple, secure channel, with a read rate approaching 100%.

There are several payment initiation methods:

- Through a website and a code

The user is directed to a web page, where he or she is given a code to send back to the number indicated. They will then receive a message confirming their purchase, as well as access to their receipt (for show tickets, for example).

- By entering a telephone number directly on a web page

Users are encouraged to enter their telephone number on a web page. They then receive a code that they can use on the page in question (e.g., to purchase content online).

- Send an e-mail to SMS

The store invites the user to send a message to a specific number, which will send back the link to their receipt (donations, for example).

What are the advantages?

Pay by link offers a host of advantages that make it an attractive payment system for a company and its customers. Firstly, its simplicity and accessibility reduce friction in the payment process. Customers simply click on the link sent to them to access a secure payment page, eliminating the time-consuming need to navigate through complex websites or download specific applications. This convenience enhances the user experience, increasing customer satisfaction and loyalty. What's more, Pay by link allows greater flexibility for businesses, who can use it in a variety of contexts, such as invoice reminders, online sales, or service payments.

In terms of security, these payment links are often protected by advanced encryption protocols, ensuring that transactions are secure.

Finally, this method can speed up the sales and payment collection cycle, as it enables customers to pay instantly upon receipt of the link. In short, Pay by link represents an efficient and secure solution that facilitates transactions while offering an optimized user experience.

Use cases

From unclogging queues in your store and physical points of sale to streamlining collection processes, there are many real-life applications for this payment diversification technology:

GOING FURTHER

Learn more about SMS for security

Understanding dual authentication ? How to deploy an authentication process? Which technologies and methods?

Conclusion

In conclusion, Pay by link by SMS is positioned as a modern, efficient payment solution that meets the needs of a constantly evolving market. Companies adopting this technology will not only be able to optimize their payment processes, but also offer an enhanced customer experience, propelling their competitiveness and growth in an increasingly digitalized business environment.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

Need more info?

We look forward to hearing from you.

June 04, 2024 - 3 min read

Fake DLRs (DeLivery Receipts)

Elsa Paparone

Introduction

For some years now, the mobile messaging sector has been faced with a major challenge, posed by the increase in fake DLRs or false acknowledgements of receipt. These practices, often used for financial optimization purposes (by reducing the actual number of SMS sent, for example), are particularly difficult to detect and sometimes almost impossible to eradicate.

A typical example: out of a campaign of 10,000,000 SMS, only 9,900,000 SMS are actually sent, the rest being marked as received with the help of fake DLR, without ever having been sent. This manipulation lowers the purchase price.

These false acknowledgements are generated by two sources:

mobile network operators,
aggregators SMS.

At smsmode^©, we do our utmost to provide our customers with a service that is both reliable and secure. Discover our solutions SMS implemented by our professional teams to effectively mitigate this risk.

STUDY

SMS trends and key performances under the microscope

Find out more about our major study based on 745 million mailings SMS.

What is a DLR fake?

Fake for fake, DLR for DeLivery Receipt. Fake DLR is a false delivery receipt claiming that your SMS has been delivered, when in fact the operator or aggregator has rejected the message. In other words, it's a deception about the delivery status of your SMS. This technique can be used as part of a marketing campaign by SMS to offer a lower price than the 100% direct route...

For the sender, the DeLivery Receipt represents a vital source of information on the status of the SMS he has sent. It is therefore crucial for us to ensure the reliability of our routes in order to offer you the most efficient service and the most transparent feedback possible on the status of your SMS.

What is the origin of this risk?

Some unscrupulous operators or aggregators, lured by the lure of profit and the idea of making a 100% profit on part of their shipment, don't hesitate to generate fake DLRs . Easy to set up, fake DLR represents a highly lucrative business for these players.

How are the fake DLR generated?

Sending and receiving a SMS message seems like child's play. However, before reaching its destination, the message passes through a number of intermediaries. The quality of each route SMS takes depends on a number of factors.

Almost all SMS messages generate two DLRs : a delivery receipt and a delivery report. The delivery receipt indicates whether the message sent is accepted or rejected. The delivery report indicates whether the message was sent or failed, and the reasons for the failure.

These status changes from SMS are vital, especially when sending large campaigns. DLR also provides invaluable information on the route taken by your SMS, the time of delivery (timestamp), whether they are queued, and whether they have not yet arrived.

REPORT

Discover our data protection and privacy measures designed with RGPD compliance in mind.

What impact do these fake DLRs have on our business?

For you?

False DLRs can disrupt your traffic. In fact, these fictitious acknowledgements of receipt seriously undermine the real performance of your SMS campaigns. It's impossible to gauge the quality and effectiveness of your mailings without them. Companies using SMS marketing services can receive false acknowledgements of receipt to artificially inflate their delivery and success rates, thus distorting performance reports.

The result is a loss of confidence on the part of companies in their mobile messaging service provider, as well as financial losses due to false performance reports and additional costs to verify the authenticity of acknowledgements of receipt, and pressure on the official sales prices of A2P routes.

For us as a solution provider SMS ?

You simply lose confidence in our services SMS ! This is unthinkable for a company that wants to build a relationship with its customers based on reliability. That's why we take these issues very seriously, and want to reassure you about the quality of the solutions we provide.

Our team of professionals has set up a solution to verify the performance of SMS shipments worldwide. The aim is to use monitoring tools to measure and evaluate the quality of our French and international shipments.

Set up:

A detailed statistics tracking dashboard, with delivery rates, delivery time, by operator, country, etc.
From a local phone number in the countries connected to our system to measure the actual performance and technical characteristics of the shipments.
From a system of road monitoring with automatic rocking on back-up roads in case of detection of a performance decrease based on big data.
Work closely with telecom operators to ensure the authenticity of acknowledgements and minimize the risk of fraud.

Conclusion

Fake DeLivery Receipts represent a significant challenge to mobile messaging, affecting the reliability and integrity of communications. Vigilance, collaboration with reliable suppliers, and the implementation of rigorous controls are essential to counter this threat.

Our team advises you

Interested in our services? Our sales and technical teams are at your disposal to answer any questions you may have about our solutions SMS and to advise you on setting up your SMS campaign.

Create your free account

Try out our SMS platform and benefit from 20 free test credits, with no obligation.

May 15, 2024 - 3 min read

The SMS delivery rate: improving deliverability

Romain Didelot

Introduction

The SMS delivery rate is a key key performance indicator which measures the percentage of SMS sent that are actually received by recipients. It is an essential criterion for evaluating the effectiveness of a SMS campaign, as it reflects the quality of your database and SMS routing. The importance of the delivery rate is undeniable: SMS is favored for its speed and deliverability, but to take advantage of this, you need to ensure that the SMS sent reach their target. Discover the factors that influence the SMS delivery rate, the delivery rate you can expect, and best practices for improving it.

How deliverable is SMS ?

Defining the delivery rate SMS

The SMS delivery rate is the percentage of SMS sent that are actually received by recipients. (SMS received/ SMS sent X 100)

The delivery rate of a campaign SMS is generally very high, as SMS is a direct, fast and reliable communication channel. According to a study by YoomWeb, the average SMS delivery rate is 98%, which means that almost all SMS sent reach their destination. However, certain criteria can have an impact on the deliverability of SMS , such as the quality of the contact database and message content. So what delivery rate can we expect? And how does it compare with other communication channels?

Comparison of delivery rates with other communication channels

The deliverability of SMS is far superior to that of other communication channels, such as email or social networks. For example, the average email delivery rate is 85%, while the organic reach of Facebook publications is 5.5%. SMS offers an undeniable competitive advantage when it comes to effectively reaching your target audience.

GOING FURTHER

SMS or email? The ultimate comparison

To improve the delivery rate SMS, you need to use a trusted SMS service provider with a reliable technical infrastructure, optimal network coverage, compliance with legal standards and responsive customer service.

smsmode^is connected directly to telecom operators. Beyond the fact that this connection enables us to benefit from better rates and greater security, it also means that, once we've sent a SMS to an operator, it's their responsibility to deliver it. Of course, actual deliverability depends on a number of factors:

We ensure the delivery of 100% of SMS to functional numbers to the operators responsible for delivery. While we cannot guarantee a fixed delivery rate due to the factors mentioned, we do ensure that every SMS with a functional number is delivered to the relevant operator holding the number.

By way of information, our customers who send critical and solicited SMS very often have reception rates in excess of 99%.

The platform smsmode^© poster the rate of successfully delivered messages (as well as quantities), but also the various possible errors for undelivered messages. There are different types of error reported by operators. Whether permanent or temporary, they are all reported via a DLR (Delivery Receipt) that you receive via API and on your customer area. This information is used to optimize routing and the quality of the telephone numbers in your database.

Factors influencing the delivery rate SMS

The SMS delivery rate depends on several factors, which can be grouped into two categories: database quality and message content.

Database quality

The quality of the database is primordial to ensure good delivery rate SMS. Telephone numbers erroneous, obsolete Yes inactive will not be able to receive SMS. It is therefore important to check regularly the validity of telephone numbers delete duplicatesto respect unsubscriptions and segment contacts according to their preferences and behaviors. A qualified database enables you to reduce shipping costs, d'increase delivery rates SMS and customer loyalty. At smsmode^©The system automatically deletes duplicates and manages unsubscribes.

Message content

Message content is also a key factor in optimizing delivery rates SMS. Telecom operators may block or filter certain messages depending on their content, particularly if they are considered spam. It is therefore important to follow the rules for writing a professional SMS and avoid words or expressions that could be considered spam. Among the elements considered to be SPAM are the abuse of capital letters and special characters, aggressive commercial terms, suspicious links and keywords linked to banks, government agencies or paid platforms (if the sender is not listed as such).

In short, write messages that are clear, concise, personalized and motivating. This will boost your deliverability and reinforce your brand image. You'll not only arouse customer interest, but also boost the open and conversion rates of SMS.

Personalizing SMS messages (name, city, etc.) can considerably increase impact. Don't hesitate to include links to your website, social networks or video content to enrich your message.

Find inspiration at SMS .

How to improve the deliverability of SMS

Use a trusted SMS service provider

Your SMS service provider is responsible for the delivery of SMS. So you need to be sure of your supplier's quality of service and compliance. Ask about the routes used, and make sure the price is consistent. Neither too high (which could mean that the provider is outsourcing SMS) nor too low (which could mean that the provider is using SIM cards and has no carrier connection). A trusted SMS service provider ensures quality routing, fast delivery and real-time tracking of shipments.

Database cleanup

Database cleanup is an essential step in improving the delivery rate SMS. All Base phone numbers must be valid, up-to-date and active. Respect recipients' consent, by offering them an easy unsubscribe option and deleting unsubscribed numbers. Regular database cleansing reduces mailing costs, avoids delivery errors and optimizes the quality of your mailings. the ROI of SMS. With smsmode^©duplicate numbers are automatically deleted, as are those that return a SMS STOP message.

Optimize mailing costs SMS with an opt-in and active base

smsmode^© gives you the keys to starting your SMS campaigns on the right foot and keeping your database active over time.

An impactful message

As explained above, make sure your message is clear, concise and personalized. Avoid words or expressions that could be considered spam by operators or recipients. What's more, a well-written message has an impact on other indicators such as brand image, loyalty, open rate and conversion rate.

GOING FURTHER

Discover the 10 keys to effective, profitable SMS campaigns.

Conclusion

The SMS delivery rate is the first performance indicator to monitor when evaluating the effectiveness of an SMS campaign. It's therefore important to know it and compare it to other communication channels, as well as between different SMS platforms. Maximize your deliverability with Next best practices to generate a high return on investment, a high open rate, a significant click-through rate and an optimal conversion rate.

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Use SMS alerts to warn of major risks

Introduction

The different applications of SMS alert

In case of exceptional weather phenomena

To inform about traffic disturbances

Power outages, chemical hazards, terrorist threats, etc.

SMS alerts, a turnkey solution

An alert distribution service SMS in just a few clicks

The option of registering contacts via SMS reception

Sending immediate messages

An acknowledgement service

Protecting yourself from OTP fraud

Introduction

How does SMS Pumping work?

How to determine if you are a victim of an attack?

What actions can be taken to protect yourself?

IP control

VPN monitoring and detection

Detecting bots

Set up a "pre-audit" system

Set server limits and service rates

Set sending limits

Establish exponential delays between audit attempts

Implement geographic permissions to restrict destination countries

Check phone number before sending with smsmode©

Monitor unique access code (OTP) conversion rates and create alerts

What should you do if you suspect fraud on your smsmode account?

Send surveys by SMS

Introduction

The advantages of SMS

Fast, easy access

High response rate

Accessibility on various mobile devices

How to create your survey: SMS

1- Define the survey objective

2- Designing effective questions

3- Choosing the right SMS management platform

4- SMS campaign configuration

5- Sending the survey and managing responses

External method

SMS response method

Time2chat method (virtual number)

6- Analyze results

7- Follow and thank

A few more tips

Write a clear invitation message

Optimize your timing

Test before sending

Conclusion

Mobile masking: communicate safely

Introduction

A solution: mobile masking

How does it work?

Our free offer - features

Pay by Link: Send a link to SMS and boost your sales

Introduction

What is "Pay by Link"?

Why choose SMS as your communications channel?

How does payment work? SMS

There are several payment initiation methods:

What are the advantages?

Use cases

Conclusion

Choose smsmode© for your SMS pay-by-link

Create your free account

June 04, 2024 - 3 min read

Fake DLRs (DeLivery Receipts)

Introduction

What is a DLR fake?

What is the origin of this risk?

How are the fake DLR generated?

What impact do these fake DLRs have on our business?

For you?

For us as a solution provider SMS ?

The solutions proposed by smsmode© to fight against fake DLR

Set up:

Conclusion

Create your free account

May 15, 2024 - 3 min read

The SMS delivery rate: improving deliverability

Check phone number before sending with smsmode^©

Choose smsmode^© for your SMS pay-by-link

The solutions proposed by smsmode^© to fight against fake DLR

The delivery rate at smsmode^©