VTC booking platforms and customer communication
Elsa Paparone
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Introduction
What do you think Uber, Kapten, Lime and City-Scoot have in common? Yes, they're all 4 part of the transportation world, and everyone knows them. But what they have in common is that they all use SMS as part of their customer journey. Join us on a tour of the uses of mobile messaging by transport applications.Â
SMS, an indispensable tool for transport apps
Transport often means urgent need.
Need to get to the airport with the first available Uber, need to get to a meeting on time with a Lime you find on your way, but also need to show off in Rome on a beautiful scooter reserved via Cityscoot (yes, it's an urgent need...).
We have set the scene, now, imagine yourself in one of the scenarios mentioned above and you will understand why these 4 companies are so clever.
You've just booked transportation on an app. Immediately, without having to unlock your phone, you read clearly from a certain KAPTEN "Your reservation is confirmed, your driver will arrive at 3.07 pm".
In 30 seconds, you're reassured, informed and ready to go. Immediacy, universality and proximity are 3 concepts on which these transport applications have staked their hopes, and we obviously agree with them.
Each application has its own SMS
Other than confirming a reservation, SMS is a tool that can be perfectly combined with other needs. For example, Lime, which has revolutionized transport with its thousands of scooters at our disposal, has used it to good effect.
The application has found the best way to authenticate its users without them having to fill in a long form or click on a link in their mailbox (which already contains 4,534 unread e-mails), and this means is summed up in 3 little letters: the OTP.
SMS OTP (One-Time-Password) is a message containing a single-use code enabling users of a service to identify themselves or benefit from double authentication (2FA). For applications, it's the No. 1 means of registering users and guaranteeing that it's really them behind the registration. In the world of transport, it's a type of SMS that's frequently used for its practicality and immediacy.
At smsmode©, all sending OTPs are placed in channel ultra-priority, because we know that a user waiting for code to perform an action is a bad thing for you. Choose smsmode© is to ensure that your code arrives in just 2 seconds.
Why choose smsmode© in implementing your SMS notification strategy?
Our customer base is becoming increasingly diverse. Today, half of our customers come from the start-up sector. With this in mind, we had to adapt as quickly as possible to meet your specific needs.
With more than 20 years' experience in the mobile messaging sector, our teams can help you establish the best mobile strategies for your SMS marketing campaigns notification/reminder communications, order confirmations, etc...
Available to you:
- SMS notification: inform, warn, remind. A highly effective organizational and loyalty tool that you can quickly program via our API.
- SMS marketing : A real "booster" for your strategies, SMS marketing is a long-term investment. It can be used to promote an event, disseminate offers and promotions, and raise your company's profile.
Keep in mind that SMS is your digital ally, offering you a universal vector and a multi-channel approach! There's plenty to fall for! Several hundred start-ups have already placed their trust in us. We've been working with Doctolib since its inception, revolutionizing the medical appointment scheduling sector. We also work with Foodchéri, the food app that delivers delicious meals.
So many references that have and continue to forge every day our expertise and our know-how!
Try out our SMS platform and benefit from 20 free test credits, with no obligation.