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Introduction
In 2022, around 70% of travel-related queries were made on smartphones, a trend that will be confirmed in 2023, with the figure reaching 72%.
The reasons for this craze? Practicality and the constant improvement of mobile platforms. Many professionals have understood this challenge. As a result, they complement their strategy by sending SMS to their customers, taking advantage of the reach and KPIs of this mobile channel for marketing and notification.
Why integrate SMS into my marketing strategy?
77% of French people say that their smartphone is their best ally on vacation. Book accommodation or a flight, search for information, products and services nearby, consult itineraries, etc. The cell phone seems to be as indispensable as sun cream, since 87% of holidaymakers say they go on vacation with it.
Tourism is a sector where the convenience and immediacy of the telephone make all the difference, offering customers significant added value in terms of ease of use. SMS is perfectly suited to the communication needs of tourism professionals, who benefit from a relevant medium to meet the expectations of e-tourists in the various contexts and stages of the customer journey.
There's no doubt about it - if there ever was - that a professional in the industry can improve his or her relationship with the consumer while remaining competitive in a constantly evolving market through the use of short messages.
Enhance your tourism experience with SMS !
10 tips to maximize the impact of your campaigns SMS
In this guide, identify the contact points where SMS can optimize your advertising campaigns.
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Use cases
Confirm reservations for an optimized travel experience
Thanks to the implementation of SMS notification and whatever the service offered (hotels, camping, apartment and house rentals, car rentals, airlines, transport companies, travel agencies, city offices, tour operators, etc.) you can send your customers confirmation of their actions directly to their cell phone.
Sent by message, this summary of your stay or service will be a real aide-memoire, bringing together all the practical information and details (date, order number, as well as the facility's telephone number, etc.).
Text messaging, which can be consulted even without an Internet connection, represents a real added value to the e-tourist experience and an improvement in customer satisfaction...
[SenderID]
Thank you [First name]!
Your reservation for bike rental in [City name] is confirmed for [Date].
Your bike will be waiting for you at [Address].
Enjoy your ride!"
[SenderID]
Hello [First name],
your booking at the hotel [Name of the hotel] from [Date] to [Date] is confirmed.
We look forward to welcoming you!
Find all the details of your booking on [URL].
See you soon!
Announce events by notification to promote your destination
Inform tourists about events in your region, news, ideas for outings, leisure activities, cultural events, etc., that will be taking place during their stay. Sending SMS is an effective way of disseminating and promoting information at the heart of the tourist season. And it's by playing the simplicity card (a simple SMS sent), that tourist structures provide a relevant and measured response to user expectations. In short, the right information at the right time, as directly as possible!
[SenderID]
Hello [First name],
This is the [City name] Office.
Tonight at [Time], join our special evening tour.
A unique opportunity to discover [Name of tourist site] from another angle.
Book now!
[36037]
Don't miss it!
On [Date], join us for the big[Name of event] party at [Place].
On the program: shows, entertainment for the whole family and a fireworks finale.
Come one, come all!
Carry out an advertising campaign to promote its offers
What about advertising on SMS for the tourism sector ? Integrating SMS into a promotional strategy enables businesses and local tourist offices to reach out to their target groups, and relaunch their campaigns for advertising and loyalty-building purposes. It also enables agile digital communication, using mobile messaging as a gateway to your customers, to bring them (back) to your website. The opportunities offered by this effective and innovative channel are very real, particularly when it comes to last-minute "purchases".
Adopt SMS enriched: a text message coupled with a link to a mobile landing page.
By offering exclusive promotions or targeted opportunities, the challenge of boosting sales of a destination or service must, to take full advantage of the advertising message's potential, be coupled with strong personalization and originality of the offer as a key differentiating factor.
[Monsite]
Want to get away from it all?
Take advantage of our special offer: -20% on all stays at [Location]
For bookings before [Date].
Book now and go on an adventure!
[Booking link]
[Monsite]
Looking for a last-minute getaway?
-25% off accommodation at [Location] for departures before [Date].
Don't miss this exceptional offer!
[Booking link]
Examples of crisis communication messages
Whether your company/institution is impacted by a minor disruption or a total unavailability of service (both internal and external), an effective communication plan must be put in place upstream to enable you to react instantly to these threats, and avoid a second crisis. Tailor your content to your needs and organization, so as to warn your recipients and customers. Here are a few examples of SMS to include in your stakeholder communications plan in the event of a crisis:
Conclusion
Text messaging has established itself in the tourism sector as an essential communication tool. Its ability to reach travelers in real time and directly into their pockets enables professionals to enhance the customer experience, notably through personalized offers, and thus strengthen loyalty. Its ease of use, combined with an almost instantaneous open rate, makes it particularly effective for urgent notifications (booking reminders, timetable updates, etc.). As the digitalization of tourism services accelerates, the integration of SMS as a strategic channel continues to grow, responding to the need for immediacy and proximity among ultra-connected travelers.
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